This Power BI project was developed as part of a market research initiative simulating collaboration with a food and beverage retail vendor. The scenario focuses on a small company in the early stages of understanding its market and customer behavior. The dashboard provides strategic insights into customer demographics, product performance, and sales trends to support data-driven decision-making.

Through this interactive report, the goal was to demonstrate how business intelligence tools can help emerging businesses uncover patterns, identify opportunities, and refine their market approach. While the data represents a conceptual business case, the design and analysis reflect real-world challenges and industry practices.